Survey Question Miswording
What you don't know will hurt you!
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Example:
"I can always talk to my supervisor about work-related problems."
Problem:
Terms such as "always" and "never" will bias the response in the opposite direction.
Result:
Data will be skewed.
Example:
"Training and career planning are available to me."
Problem:
Double-barrel: training and career planning. Respondents may need
to agree with one and not the other. Researcher cannot make assumptions
about which part of the question respondents were rating.
Result:
Data is useless.
Example:
"Communication at work is good."
Problem:
Question is too broad. If score is less than 100% positive, researcher
still does not know what aspect of communication needs improvement.
Result:
Data is of little or no usefulness.
Example:
"The pace at our Company is hectic."
Problem:
The question is negative, and broadcasts a bad message about the Company.
Result:
Data will be skewed, and the climate may be negatively impacted.
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