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Employee Surveys and Customer Surveys help you understand the satisfaction and opinion levels of your customers and employees. NBRI specializes in business research by using a variety of surveys which provide actionable survey feedback information.
    View a Web-based Employee Survey Demo
View an employee survey demo that demostrates a typical shortened employee survey. All design elements are completely customizable.
    View a Web-based Customer Survey Demo
View a customer survey demo that demostrates a typical shortened customer survey. All design elements are completely customizable.
    View a Web-based Guest Service Survey Demo
View a web-based guest service survey demo that demostrates a typical shortened guest service survey. All design elements are completely customizable.
    View a Web-based Patient Survey Demo
View a web-based patient survey demo that demostrates a typical shortened patient survey. All design elements are completely customizable.
    Quotation Request
Answer a few simple questions and receive a response within 24 business hours that covers pricing for your specific project along with detailed information about what we do and how we do it.
    NBRI Privacy Policy
Information about NBRI's privacy policies and practices, including: Links to non-NBRI websites and How we use your information.
    NBRI Legal Statement
The NBRI Legal Statement includes information about inadvertent errors, applicable laws, and rules and regulations.
 
Create a Survey
How to create an employee or customer survey including information and steps on content drivers, content interviews, survey questions, normative data, and other important details.
    Who Drives the Content of the Survey?
There are generally four possible content drivers: management, consultants, employees, or customers. Which is the best choice for your employee or customer survey?
    Why you need NBRI to conduct your content interviews
Use an outside firm to conduct your survey content interviews in order to ensure confidentiality. The interview process should use brief, yet revealing, questions. Look to NBRI for your employee and customer survey needs.
    Survey Questions - The Good, the Bad, and the Ugly
The wording of a survey question strongly influences the answer. Use standardized survey questions to accurately solve the puzzle.
        Question Miswording - What you don't know will hurt you.
Examples of poorly worded Employee and Customer Survey Questions. These survey questions will provide false and misleading information.
        Survey Topics
Pick the Survey Topics for your Employee, Customer, Patient, or Physician Survey. Thousands of standardized survey questions are available for your survey.
        Definitions of Terms in Survey Research
A comprehensive glossary of social science research terms and definitions.
    Normative Data and Benchmarking
Normative and Benchmarking Data is essential to know if your survey scores are high, low, or average.
    Important Survey Details to Consider
How to make an Employee or Customer Survey part of an Organization's Culture with clear, open communication.
        The General Layout of the Survey Form
How to position your logo, company name, survey name, opening paragraph, demographic questions, instructions, and questions on your employee or customer survey.
        The Survey Scale
The most popular survey scale asks respondents to rate their agreement or disagreement with positively worded statements.
        The Length of the Survey
Customer Surveys are typically 20 questions and Employee Surveys are typically 125 questions in length, and include your company logo, an opening paragraph, demographics, and instructions.
        Open-Ended Survey Questions
Open-Ended Survey Questions can prove beneficial, especially when management drives the content of the survey without employee or customer input.
 
Deploy a Survey
Conduct online, paper, or telephone surveys to quickly gather the information you need to help your organization be more successful. Learn more about the survey deployment options NBRI offers.
    Paper Surveys
Conduct employee or customer paper surveys to quickly gather the information you need to help your organization be more successful. Conduct your next survey with help from NBRI.
    Online Surveys
NBRI Online Surveys are a great way to Survey your employees and customers. Our Internet Surveys can provide the information you need quickly and effectively with instant online reporting.
    Telephone Surveys
NBRI telephone surveys can provide unique information to your organization. Our phone surveys are conducted by experienced interviewers, and each phone survey is tailored to your organization's needs.
 
Survey Reports
NBRI will match a survey report format you presently use for your employee or customer surveys, develop a custom report format for you, or you can select one of our standard formats.
    Data Reports
Survey Data Reports should be easily understood by managers who may never have the opportunity to speak directly with a consultant.
    Comment Reports
Survey Comment Reports consist of the verbatim transcription of responses to open-ended survey questions.
    Executive Summary
An Executive Summary provides Clients with a written archive of their research study. Employee and Customer Summaries are for managers who want to implement action plans quickly.
    Root Cause Analysis
A Root Cause Analysis will identify the smallest number of issues that can be shown to drive, control, or predict the largest number of issues within an organization.
    Validity of your Survey Results
NBRI employs the highest standards of scientific research to ensure that Client results are valid.
    Action Planning and the Continuous Improvement Process
The NBRI Continuous Improvement Process incorporates survey research, root cause analysis, and action planning to ensure business health.
 
Surveys
Surveys provide improved organizational performance and profitability by identifying the root causes of employee and customer behavior, allowing action targeted directly at those root causes.
    Employee Surveys
Employee Surveys are a great way to begin an Organizational Assessment. NBRI can design an Employee Satisfaction, Attitude, Opinion, or Exit Survey to help your organization be more successful.
        Employee Attitude Surveys
Employee Attitude Surveys will help you get feedback from your Employees about your organization. The results of the Employee Survey can then be analyzed and appropriate action can be taken to improve the organization.
        Employee Engagement Surveys
Employee Engagement Surveys will help you get feedback from your Employees about your organization. NBRI offers results analysis of the Employee Survey so that appropriate action can be taken to improve the organization.
        Employee Opinion Surveys
Employee Opinion Surveys designed by NBRI can help you find out what employees think about your organization. The Employee Survey results can help you understand and improve your organization.
        Employee Satisfaction Surveys
Employee Satisfaction Surveys by NBRI can assess how your Employee's feel about their work. Take targeted action from the Employee Survey results to improve the performance of your organization.
        Organizational Assessments
An Organizational Assessment Survey is a great way to measure your company performance. The results from Employee Surveys can help you improve the overall productivity of your organization.
        360 Degree Surveys
A 360 Degree Survey will help you evaluate all of your employees from all viewpoints: from management, from peers, and from subordinates.
        Employee Exit Interviews
Employee Exit Interviews will help you get feedback from your Employees about your organization. The results of the Employee Survey can then be analyzed and appropriate action can be taken to improve the organization.
    Customer Surveys
Customer Surveys can help you understand your customers needs and desires. NBRI can design a Customer Satisfaction or a Customer Service Survey that will provide you with actionable feedback.
        Customer Satisfaction Surveys
Customer Satisfaction Surveys from NBRI can help your organization better understand and serve your customers. Improve your performance and profitability with a customer survey.
        Customer Service Surveys
Customer Service Surveys from NBRI can help your organization understand what customers want and expect. The customer survey data can be used to help you increase your organization's performance and profitability.
        Customer Loss Reviews
Customer Loss Review Surveys from NBRI can help your organization better understand and serve your customers. Improve your performance and profitability with a customer survey.
    Gaming & Hospitality Surveys
Guest service surveys by NBRI can increase the performance and profitability of your Casino and Hotel. Our Gaming & Hospitality Guest Service Surveys can help you increase profitability and guest's intent to return.
    Hospital Surveys
Hospital surveys by NBRI can increase the performance of your Hospital. Our Employee and Patient Satisfaction Surveys can help you maintain patients and achieve more physician referrals.
    Market Research
NBRI market research surveys give you the precise information that you need to make informed decisions about the product or service that you want to bring to market.
    Political Research
NBRI political research surveys produce actionable information that you need to guide policy and make informed decisions.
 
Pricing
A list of questions that we must ask in order to prepare Employee or Customer Survey Pricing for you.
 
Resources
These Employee and Customer Survey Resources can help you get your next Survey Project off to a great start.
    Employee Survey White Papers
These Employee Survey White Papers can provide you with the strategic insights that you need before launching your next employee survey research project.
    Customer Survey White Papers
These Customer Survey White Papers can provide you with the strategic insights that you need before launching your next customer survey research project.
    Human Resources
These Resources for Human Resource Professionals will provide you with the information that you need prior to launching your next research project.
    Sales Marketing Resources
These Resources for Sales and Marketing Professionals will provide you with the information that you need prior to launching your next research project.
    Other Resources
These Resources will provide you with great information prior to launching your next research project.
 
Frequently Asked Questions
Frequently asked questions about employee and customer surveys, conducting survey research, and survey question formats from NBRI.
 
About NBRI - National Business Research Institute, Inc.
NBRI was founded in 1982 and is your first and best choice for all surveying needs.
    A Partial List of NBRI Clients
A partial list of our largest employee survey and customer survey clients.
    About the Founder of NBRI
About the Founder of NBRI.
    The NBRI Circle of Excellence
The NBRI Circle of Excellence Award.
    Client Testimonials
Select client testimonials about the quality of the products and services offered by NBRI.
 
Contact Us
Contact Us by Email or Telephone about Employee and Customer Surveys.
 
NBRI Company Blog
Company press and featured articles added weekly.

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