10 Factors That Affect Customer Satisfaction

There’s more to customer satisfaction than customer service. The most pleasant experience with a person can’t make up for bad food, faulty products or shipping delays. There are several factors – 10 of which are outlined here – that influence a customer’s decision to return or move on.

By Ken West

The customer is always right, right? Well, that’s what the playbook for any successful business says. Satisfying customers may seem like a no-brainer, but the methods and psychology behind securing a loyal following takes more than discount coupons and free balloons.

There are many entry points when examining customer … Continue Reading…