Monthly Archives: October 2006
Why Customers Care
Research Firm NBRI Gets to the Bottom of Why Customers Care
When Companies Roll Out the Customer Loyalty Survey, Profits Roll In
Oct. 19, 2006 – There may be no greater sign of customer loyalty than hundreds of consumers risking a parking ticket for a large yogurt.
It’s likely Hyekyung Hwang, owner of a Los Angeles-based frozen yogurt stand called Pinkberry, did her customer loyalty marketing research before taking her first order. The unassuming shop has a cult following and has become a media darling, simply by offering a low-calorie treat. According to a recent Los Angeles Times story, lines … Continue Reading…
The 5 Definitive Rules to Increasing Customer Loyalty
As continued from my last entry… The 5 Definitive Rules to Increasing Customer Loyalty
This weblog is sponsored by National Business Research Institute.As continued from my last entry… The 5 Definitive Rules to Increasing Customer Loyalty
1. Communication Connection
A “failure to communicate” was a bad idea in the famous prison film “Cool Hand Luke,” and it can be a disaster when trying to keep customers loyal. Keeping customers in the loop about a product or service is vital, whether it’s through email, websites or birthday cards. Reaching out to customers will keep them in tune with a company, … Continue Reading…
Implementing a Profitable Customer Loyalty Program
Customer loyalty means everything in the business world, and the formula for success doesn’t seem that difficult. While some companies have mastered the art, others lag behind. Predictability and performance may sound dull, but it keeps the customer coming back.
By Dr. Jan Stringer, Ph.D.
If the benefits of customer loyalty are ever fuzzy, skeptics only need to sit down and have a talk with the brass at Southwest Airlines and Harrah’s Entertainment.
These two are giants within their industries and are prime examples of companies that actively make customer loyalty the center of their business strategies. It’s a formula … Continue Reading…
10 Things Employees Dislike Most About Their Employers
Our careers have a major impact in defining our lives. The average full-time employee spends close to 48 hours a week on the job, and it’s not always because they’re in love with what they do. There are a number of things employees dislike about their employers. Here are 10 of the most common.
By Dr. Jan Stringer, Ph.D.
Do you hate your job? Well, you have plenty of company.
According to an August poll from the
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