Monthly Archives: October 2007
A Scientific Approach to Increasing Repeat Business
Repeat business from loyal customers plays a vital role in the success of most businesses. Customers are much more likely to return to your business if they are satisfied customers. Some businesses rely on common sense when deciding what will lead to customer satisfaction. For example, it seems obvious that customers will want friendly, efficient, service. It seems logical that customers will want quality products and services at a good price. Right?
Throw common sense out the window.
The problem with the “common sense” approach is that common sense isn’t as common as we think. Each person’s “common” sense … Continue Reading…
Using Scientific Research to Understand Employees and Increase Profits
RESEARCH – People hear this word and their first response is a big YAWN.
Add the word scientific in front of it and many enter a deep sleep.
PROFITS - Say this word and you have people’s attention.
Let me tell you what is exciting about research:
RESEARCH = PROFITS
Research is an exciting process of discovery and when properly conducted and applied in business, it leads to increased profits. Conducting scientific research is like reading or watching a mystery. In the beginning of a mystery, you are presented with an unexplained event to be explored. This can be compared … Continue Reading…
The Relationship Between Employees, Customers, and Business Success
Wouldn’t it be great if a magical crystal ball really existed that would reveal to you the secrets of what your customers want as well as the secret to keeping them returning to your business to increase profitability?
It does exist.
Only there is nothing magical about it – it is scientific.
We all know that customer satisfaction is vital to the success of any business. In a recent article in The McKinsey Quarterly Marc Beaujean, Jonathan Davidson and Stacey Madge point out the proven fact that the costs of retaining current customers is much lower than the costs of … Continue Reading…
The State of Casino Gaming
Employee Engagement: Leading by Example
Surveys: Do You Need an Expert?