Monthly Archives: December 2007
Do You Ignore the Advice That You Pay to Receive?
By Ken West, Ph.D.
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ADVICE. How do you feel about this word? Have you ever given someone advice only to find that the person did not take it? Recently a friend of mine told me about traveling by car with three other people. The driver became lost in a rural area at night and twice asked the three passengers for advice. My friend and the two other passengers gave suggestions that were promptly ignored. The third request for advice was met with silence.
Why do individuals ignore advice? Is it due to stubbornness, pride, or lack of confidence in the … Continue Reading…
Dr. Jan Stringer Speaks At Employee Attitude Surveys Conference
Dr. Jan Stringer, Founder and CEO of the Dallas-based National Business Research Institute (NBRI), spoke to listeners of an audio conference held by Business and Legal Reports, Inc. The audio conference was titled “Employee Attitude Surveys in California: How to Learn What Workers Really Think And Drive Positive Change in Your Workplace”.
NBRI is recognized as a global leader in the business application of psychological employee and customer surveys for superior, scientific-quality information.
The conference was hosted by John Hawks of the Employee Resource Institute. Mr Hawks is a writer and human resources consultant. He is the principal … Continue Reading…
NBRI Celebrates 25 Years
The National Business Research Institute is celebrating 25 years of effective customer and employee survey research and analysis. December 1 marks the day in 1982 when Dr. Jan West began the process of identifying the employee and customer research issues that are universal to all organizations. And subsequently wrote the first set of standardized survey research questions through which organizations could share data anonymously.
These survey questions became known as NBRItems and became the first foundation of the Survey Research Industry based on NBRI’s empirical research. This enables NBRI to offer customized research solutions to clients while maintaining standardization across … Continue Reading…
NBRI Ranks Number 5 Amongst Patient Satisfaction Firms
Modern Healthcare magazine released its list of the “Largest Patient Satisfaction Firms”. Among these firms was the Dallas-based National Business Research Institute, coming in at number five. The rankings were based on total number of patient satisfaction survey engagements in the healthcare industry in 2006.
When a company hires a firm to conduct survey research, it is considered an engagement.
NBRI’s number of engagements was 572, the highest amongst those companies not devoted solely to the healthcare industry. NBRI provides customer and employee surveys to a wide spectrum of industries, including the gaming and hospitality industries.
The source for the … Continue Reading…

The State of Casino Gaming
Employee Engagement: Leading by Example
Surveys: Do You Need an Expert?