Monthly Archives: April 2008

There is a lot of truth to the saying that you have to spend money to make money. Many Americans dream of having their own businesses, but the majority never follow through with that dream. Why? A lack of resources and opportunities? For many, yes, but another predominant reason is…

FEAR.

They fear their investment will not pay off.

You must make an investment not only to start a business, but also to maintain it. Once a business is established you must continue to invest by spending money on supplies, advertising, and people. Human resources are one of a company’s … Continue Reading…

Step One – Creating the Survey
Should you do this by yourself or hire a professional firm to help? Most should seriously consider working with a survey research firm for something so critical. A relatively small investment to make sure that your research is successful may pay for itself many times over. Only you know the exact objectives and the exact requirements, but some help with the technicalities may be worthwhile.

Objectives
Before you create your survey you should first determine what your objectives are for the research. The objective may be to increase profits, improve customer service, reduce employee … Continue Reading…