Monthly Archives: June 2008
A Tale of Two Companies
Company A was the best of companies; Company B was the worst of companies. Both Company A and Company B recently conducted employee engagement surveys. These surveys enabled executives at each business to put their fingers on the pulse of their companies. Employee surveys are critical to business success. Research has shown repeatedly that the attitudes and behaviors of employees influence the attitudes and behaviors of customers. Executives from each company received two very different reports at the completion of the surveys.
Let’s begin with Company A. The employee engagement survey conducted by Company A covered five topics including health, … Continue Reading…
Wise Investing: Customer Surveys and ROI
Conducting customer surveys is a common business practice. Within the last two weeks alone, I have been asked to complete at least five customer surveys.
Q: Why is surveying customers such a common practice?
A: Because of the belief that customer surveys pay off with increased profits.
Is this belief correct or is the practice of surveying customers one that simply gives companies a false sense of empowerment? Social scientists all over the world have conducted much research across a broad range of industries (including e-businesses) in order to answer this question. One such study, conducted by John Bowen and … Continue Reading…
The State of Casino Gaming
Employee Engagement: Leading by Example
Surveys: Do You Need an Expert?