Monthly Archives: December 2008

By now you are well into the survey process. First you determined and documented your objectives for the research. Next, your survey questions were designed to gather the data to meet your objectives. And your survey instrument was created with an appropriate response scale. Then, you deployed your survey, and collected your data.

The type of research you are conducting often drives mission critical decisions, so I hope you have taken care to get the previous steps correct before moving onto data analysis. If you came across this article in the series without reading the others, I highly suggest you … Continue Reading…