Monthly Archives: January 2010
Welcome to Our New Article Series!
In 2008 I wrote a series on “conducting surveys”. This series was written from the point of view of an absolute neophyte in the survey research industry. Everything that I have learned since then has been from Organizational Psychologists and experts in related fields; experts such as Dr. Jan Stringer, Dr. Ken West, and Dr. Terrie Nolinske.
Today I am happy to announce that we are starting a new article series, this time written by Dr. Nolinske. We will be featuring a new article every Friday. Dr. Nolinske’s articles will describe the benefits and pitfalls of conducting your customer or … Continue Reading…
Minimizing Errors in Survey Research
Colleagues in the exhibition department at a local museum met to review the list of traveling exhibitions available for rent in the next three years. After a rousing discussion, they decided to seek input from museum members, finding out what traveling exhibition topics were of interest to them. Staff put together a short checklist of known exhibitions, asking members to identify those they would pay a separate admission fee to come see, and added two open-ended questions. Once complete, the exhibits director gave the questionnaire to the membership department for distribution to members in an upcoming member survey.
As … Continue Reading…
Anything Is Possible
I live in an area of the country that rarely sees snow. As I am writing this it is the early part of winter and the holidays are only a few weeks behind us. For quite some time before Christmas, a chief meteorologist on a major network kept saying “There is absolutely no way we will have a white Christmas.” The odds were in his favor. There had been no white Christmas in the area in 83 years. Since the National Weather Service began keeping records in 1898, there had never been measurable snow here on Christmas Eve—flurries that amounted … Continue Reading…
Customer Loyalty: What it is and Why it’s Important
The State of Casino Gaming
Employee Engagement: Leading by Example