In Irving, Texas on April 7, 2010, Texas Stadium, home of the Dallas Cowboys for 38 seasons, was destroyed. Over 20,000 people came to watch the implosion that demolished the stadium. Many more watched on television and online. The Cowboys moved to their new state-of-the-art facility in Arlington, Texas after the 2008 season. After their move, Irving officials decided that the land the stadium sat on was more valuable than the stadium itself and the decision was made to tear Texas Stadium down. While many fans were saddened by its demise, the fact was that the stadium no longer met the needs of consumers so it was destroyed and the fans, like the players, have moved on.
 
Moving on is a part of life. Every day people discard and destroy objects that are no longer meeting their needs; things that have outlived their usefulness. Our possessions are not the only things vulnerable to being discarded or destroyed; businesses are at risk as well. If enough of our customers perceive that the products or services we provide are not meeting their needs, they will turn elsewhere and we can find ourselves in an inescapable position. Of course, this is something we all want to avoid and the good news is that it is not difficult to determine whether our customers believe we are adequately meeting their needs. Through customer surveys, we can gain information about what our customers want and also discover the key drivers of their behavior.