The value of survey research cuts across all industries and disciplines. It’s a tool for collecting information that can improve customer satisfaction, offer insight into a company product, pinpoint the mood of the voter and gauge public opinion on social issues. But definitive research for mainstream purposes isn’t the only use for surveys. Occasionally, surveys can be used for the downright bizarre and can come up with some, shall we say, unique results.

This political season will no doubt be recorded as one of the most historic in American history. The United States elected its first African-American president, Barack Obama, who defeated Republican nominee John McCain.

If McCain would have defeated Obama, the year of political firsts would still have been in play, as the Arizona Senator would have been the oldest first-term president and his running mate, Alaska Governor Sarah Palin, would have been the first female vice president.

With the election now in the rearview mirror, pundits and the public will break down every facet of the 2008 race, including the political polling and survey landscape. Were Americans truthful about their answers prior to the election? What did the numbers mean? Were they right on target or way off base?

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FOR IMMEDIATE RELEASE - A recent political research study by the National Business Research Institute, Inc. (“NBRI”) shows that pre-debate opinions of the 2008 Presidential Candidates vary significantly by Age, Gender, Annual Income, Level of Education, and Marital Status. The survey was distributed to a random sample of 61,000 individuals in September, 2008, just prior to the first round of Presidential and Vice-Presidential debates.

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