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NBRI Announces launch of Innovative Survey Software Platform

The National Business Research Institute (“NBRI”), one of the most respected survey research firms in the world, unveiled Survey Software Online, an innovative online survey creation system. Survey Software Online, or SSO, went live on April 2nd and is designed to allow small to mid-sized businesses to create, deploy, and analyze customer and employee surveys in-house.

Survey Software Online can be used to quickly and easily conduct a full-scale survey and provide the reporting and analysis required to “read the minds” of employees and customers.

Advertising and consulting budgets are always tight. However, the need for good communication between a … Continue Reading…


Posted in Customer Surveys, Employee Surveys, Miscellaneous | Leave a comment

Bridging the Gap: From Mediocrity to Excellence

survey_flow_chart You might be thinking “I don’t need to read this; my company’s performance is not mediocre.” If so, let me ask you a question, “Will you be satisfied with your company’s performance if it continues to stay exactly where it is for the next ten years?” If you answered “yes” to that question, stop reading this paper. However, if you would like to see your company continue to grow and increase in profitability, keep reading.

In order to “bridge the gap” between where your company is now and where you would like it to be you must first have a … Continue Reading…


NBRI - Bridging The Gap From Mediocrity To Excellence (7)
Posted in Customer Surveys White Papers, Downloads, Employee Surveys White Papers, White Papers

Case Study: A Tale of Two Companies

guillotine Company A was the best of companies; Company B was the worst of companies. Both Company A and Company B recently conducted employee engagement surveys. These surveys enabled executives at each business to put their fingers on the pulse of their companies. Employee surveys are critical to business success. Research has shown repeatedly that the attitudes and behaviors of employees influence the attitudes and behaviors of customers. Executives from each company received two very different reports at the completion of the surveys.

Let’s begin with Company A. The employee engagement survey conducted by Company A covered five topics including health, … Continue Reading…


NBRI - A Tale Of Two Companies (7)
Posted in Downloads, Employee Surveys White Papers, White Papers

Wise Investing: Customer Surveys and ROI

Conducting customer surveys is a common business practice. Within the last two weeks alone, I have been asked to complete at least five customer surveys.

Q: Why is surveying customers such a common practice?

A: Because of the belief that customer surveys pay off with increased profits.

Is this belief correct or is the practice of surveying customers one that simply gives companies a false sense of empowerment? Social scientists all over the world have conducted much research across a broad range of industries (including e-businesses) in order to answer this question. One such study, conducted by John Bowen and … Continue Reading…


NBRI - Wise Investing Customer Surveys And ROI (4)
Posted in Customer Surveys White Papers, Downloads, White Papers

Five Ways to Weatherproof the Workplace in an Economic Downturn

Nervous Wreck Why aren’t your employees as happy as they were a few years ago?

The economy can certainly explain why many employees are feeling a bit jittery on the job. Gasoline prices are leaving Americans light-headed, food prices are causing cases of sticker shock, home prices are falling at the fastest rate in 30 years, and a credit crisis is rattling Wall Street.

“I’m not sure you can keep employees ‘happy’ when things are crumbling around them, but at the least a company can provide a feeling of stability and strength,” said Barry L. Brown, President of a Florida-based consulting agency. … Continue Reading…


NBRI - Five Ways To Weatherproof The Workplace In An Economic Downturn (3)
Posted in Downloads, Employee Surveys White Papers, White Papers
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