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You’ve come this far. If you’ve conducted your survey yourself, and conducted it correctly, it has been a long process, hopefully made easier by this series of articles.
Don’t take your foot off of the gas now! Once you have analyzed your data, do something about it!

You now know the root cause(s) of your issues(s). Brainstorm on ideas to correct the issues, construct a plan of action, and get to work.
If you do not follow through on the results of your survey research,

you have wasted your time and money and that of your customers … Continue Reading…

By now you are well into the survey process. First you determined and documented your objectives for the research. Next, your survey questions were designed to gather the data to meet your objectives. And your survey instrument was created with an appropriate response scale. Then, you deployed your survey, and collected your data.

The type of research you are conducting often drives mission critical decisions, so I hope you have taken care to get the previous steps correct before moving onto data analysis. If you came across this article in the series without reading the others, I highly suggest you … Continue Reading…

By now you should understand the basics of creating a survey. You should have objectives for your research and a list of questions that you want to ask. This type of research often drives mission critical decisions so it is important to get the previous steps right.

Now let’s begin our discussion on how to gather your data.

Paper, online, telephone, or in-person interviews?

Now is the time to consider your deployment options. Each method has its advantages and disadvantages. Often, deciding upon the method of deployment is easy since you may be constrained by such obstacles as the number … Continue Reading…