Skip to content
You are running an older version of Internet Explorer.
Please upgrade your browser by clicking here.

Blog Archives

Page 1 of 3123

Are You Engaged?

You or someone you know goes to work, they get through the day and pick up their check, but they fail to feel connected to their work and to the organization in which they work. Sound familiar? The business diagnosis for this malady is low employee engagement.

In fact, only 31% of employees are engaged in what they do at work, according to a global study in the 2011 Employee Engagement Report.

Of 10,914 workers surveyed worldwide, India had the most engaged employees (37%) while China had the smallest number (17%); 33% of the North American employees surveyed were engaged … Continue Reading…


NBRI - Are You Engaged (33)
Posted in Downloads, Employee Surveys White Papers, White Papers

Please You, Please Me

survey-response Most of us like to be liked. We tend to present ourselves in a favorable light; we do not like to appear ill-informed or ill-prepared. So, when we are asked to participate in an online questionnaire, we are eager to please, to provide useful information.

On the other hand, others of us may not trust those gathering the information. We want to know how the information we provide will be used, where and to whom it will be disseminated. We need to trust that our answers will not be attached to us or adversely affect us in any way before … Continue Reading…


NBRI - Please You, Please Me (11)
Posted in Customer Surveys White Papers, Downloads, Employee Surveys White Papers, Market Research Surveys White Papers, Politial Research Surveys White Papers, White Papers

Questionnaire Context, Order, and Meaning

flow4a When designing questionnaires, the order of items on the questionnaire creates a context, or meaning, for the entire questionnaire. Items placed early on in the questionnaire effect the way in which people respond to later questions.

“Each item will be interpreted by respondents within the context of the questionnaire, previous questions and the wording of each item,” notes Gregory G. Holyk, University of Illinois at Chicago, in the Encyclopedia of Survey Research Methods.

To ensure positive use of context in questionnaires, it is important that you clearly define the purpose of the questionnaire. Start writing drafts of items … Continue Reading…


NBRI - Questionnaire Context, Order, And Meaning (18)
Posted in Customer Surveys White Papers, Downloads, Employee Surveys White Papers, Market Research Surveys White Papers, Politial Research Surveys White Papers, White Papers

Inquiring Minds Want to Know

questionnaire A questionnaire is the mainstay of survey research, used most often to gather information from large numbers of individuals. The questionnaire contains questions (or items) administered online or through the mail that have been standardized to mean the same thing to everyone so that responses can be compared to one another.

It’s always best, of course, to generate a plan to direct questionnaire design and implementation. Points to include in the plan include available resources, outcomes, indicators demonstrating outcome success, sources of information, methods used to gather information, and points at which the information will be gathered. Plans to pilot … Continue Reading…


NBRI - Inquiring Minds Want To Know (14)
Posted in Customer Surveys White Papers, Downloads, Employee Surveys White Papers, White Papers

Words, Words, Words

survey-questions Developing a questionnaire seems easy, right? Decide what you need to know, write a bunch of questions and get people to answer them. What you need to know, is that the responses people give are affected by the way you word each item or question. Many problems arise and much information is rendered useless because of inattention to the way items are worded during questionnaire design.

Item writing is affected by item wording (the term item is used because not all items on a questionnaire are questions). Questionnaire designers must consider the following: Does the item elicit information related … Continue Reading…


NBRI - Words, Words, Words (10)
Posted in Customer Surveys White Papers, Downloads, Employee Surveys White Papers, White Papers
Page 1 of 3123
Free Quote