Normative Data: Benchmarking with the Best in Class

Research psychologists, astute at creating psychological instruments to measure psychological constructs, such as the attitudes, opinions, beliefs, and behaviors of people, without biasing or skewing the data, have professionally designed your survey instrument. The customer or employee survey has been expertly deployed, and the results are in! Now, suppose for example that you have a mean of 3.86 on a 6-point survey scale for a particular question. Is that a good score, or a bad score? It may seem relatively ‘good’ since it is above the mean of the scale. However, it may, in fact, represent the 27th percentile of … Continue Reading…