When it comes to guest services, it takes a formidable strategy to be successful in the gaming industry. Satisfying guests who aren’t too happy about dropping $500 at the craps table in 20 minutes can be extremely challenging. The bottom line for the casino is to use every possible angle of guest services to achieve what every executive wants from their customers: lifetime loyalty.
By Dr. Jan Stringer, Ph.D.
How did a small bingo parlor become the largest gaming company in the world? They focused on guest service.
Harrah’s Entertainment, Inc., which was recently purchased by two private equity firms … Continue Reading…
NBRI - Casinos That Focus On Guest Service Hit The Jackpot (4)