Part of “10 Days of Downloads“
Regularly surveying customers is a common practice among successful companies. Customer research is a complicated process that requires an investment of time and money. Many companies outsource customer surveys to survey research firms for three reasons:
1) it saves time;
2) it saves money and, most importantly;
3) it leaves survey design and analysis in the hands of highly trained professionals.
Why do companies make this investment in customer research? Because they believe that knowledge of customer behaviors, attitudes, and perceptions can lead to increased profits. However, there are two different types … Continue Reading…
NBRI - Getting the Most Out of Your Customer Research (74)
Whether your business is academic, membership, general business, marketing, not-for-profit, for-profit, social, political, product or service related, you will most likely identify the need to conduct a survey at some point. The question becomes, do you do it yourself or work with a full service survey research firm?
The situation: Your CEO has identified the need to gather information from multiple stakeholders while recognizing that your organization does not have the capability in-house to conduct such survey research. Thousands of survey research firms exist to help you with this.
How would you define and describe customer service? Not easy is it, although we certainly know it when we see, feel or experience it. Some describe customer service as the golden rule, treating others as you would like to be treated. Others describe it as the business capability of meeting customer’s wants and needs. Contact between a customer and a company results in either a negative or positive customer perception.
How do you feel about trees? Some people find them to be too much upkeep. They don’t want to rake piles of leaves in the fall or deal with root systems that may damage foundations or sprinkler systems. Others enjoy the shade trees provide and the sound made when the wind rustles their leaves. I am most definitely in the latter group. Unfortunately, I live in a newly developed area that used to be ranch land and there were very few existing trees in the area when development began. My lot had no trees on it until my builder placed …