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The Value of Surveying Employees and Customers

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When you go into the office tomorrow, look around.  How many employees appear to be really engaged in their work?  And, how many employees appear to be there just to get a paycheck?  How do you know?  At the other end of the continuum, if someone were to ask you how many of your customers are … [Read more...]


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The Value of Longitudinal Research

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The Value of Longitudinal Research

Decision makers in organizations often use questionnaires, interviews, or focus groups to gather information at one point in time.  Opinions and feedback from various stakeholders are gathered, sorted and analyzed before decisions about products or services are made and implemented. This … [Read more...]


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Is it Possible to Overcome the Effects of a Poorly Designed Questionnaire?

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Many of you have done it, me included.  You’ve put together a questionnaire that is too cluttered and too long.  Survey questions were unclear and did not flow.  Some survey questions were confusing and did not mean the same thing to everyone.  And, respondents were asked to remember dates and … [Read more...]


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Can Brand Engagement Overcome Poor Customer Service

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In the global marketplace, customers expect to get what they want when they want it, where they want it, how they want it, in the quantity they want, at the quality they want, and at a price they are willing to pay. But, satisfying customers through competitive pricing, innovative products, or … [Read more...]


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What Keeps Us Going Back?

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Shopping!

Have you stayed at a hotel recently? Was the staff attentive? Was the room clean? Were the halls quiet? How was the food? Would you stay there again? We decide whether we will continue to patronize our usual haunts based on how we ‘feel’ as a result of doing business with people there. As is … [Read more...]


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How to Conduct a Survey

Need to know what to ask? How to ask? You've come to the right place! Download our Free EBook to learn how to obtain fact, not fiction, from your research study so that important decisions can be confidently based upon the information you collect.

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