Customer Surveys | Employee Surveys | Satisfaction Surveys
Conducting customer surveys is a common business practice. Within the last two weeks alone, I have been asked to complete at least five customer surveys. Q: Why is surveying customers such a common practice? A: Because of the belief that customer surveys pay off with increased profits. Is … [Read more...]
Step One - Creating the Survey Should you do this by yourself or hire a professional firm to help? Most should seriously consider working with a survey research firm for something so critical. A relatively small investment to make sure that your research is successful may pay for itself many times … [Read more...]
Each customer is an investment and represents hours of marketing efforts and expenditures. Each customer lost represents an investment that is no longer reaping dividends. Having customers, not merely acquiring customers, is crucial for business success. In an article in the Journal of Marketing … [Read more...]
Survey Research can be broken down into 5 simple steps. That is to say, breaking the process down is simple. How difficult the individual steps are depends on the size and scope of your project. Try to take each step individually. This will keep you from getting overwhelmed and "stuck in the … [Read more...]
Since first joining the National Business Research Institute as a Marketing Analyst in May of 2007, I have been hard at work trying to learn and understand the entire survey process in order to better know how to present and promote the industry (and of course NBRI, itself). Conducting a survey … [Read more...]
