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Learn How to Create Effective Surveys

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The Genetic Code for Business Success

business-genetics Every human being is unique. Just like no two snowflakes are identical , no two people are alike. Each of us has a multitude of traits. These traits are polygenic (affected by many genes) as well as multifactorial (influenced by many factors). Thus, each of us is a product of the unique combination of genes we inherit from our parents and our unique experiences. In addition, according to epigenetic theory, our genes interact with the environment. This explains why in a set of identical twins, one may develop schizophrenia and the other may not. Let’s say a set of identical … Continue Reading…


NBRI - The Genetic Code For Business Success (9)
Posted in Customer Surveys White Papers, Downloads, Employee Surveys White Papers, White Papers

Social Networks Benefit Employees and Customers

social-media1 Social media provides users with information via blogs, podcasts, and webinars. Users write reviews or create forums, wikis, and videos. Users connect with each other and providers through virtual worlds and social network communities.

“Social networking has caused a fundamental and transformational shift in the way that people are connecting, knowledge is being shared and information is flowing,” says Charles B. Kreitzberg, Ph.D., CEO of Cognetics, a firm dealing with the human aspects of computer technology.

About 50% of large companies and 75% of small ones (fewer than 500 employees) are using social media of all types. Of those, it … Continue Reading…


NBRI - Social Networks Benefit Employees And Customers (4)
Posted in Customer Surveys White Papers, Downloads, Employee Surveys White Papers, White Papers

Taking Your Business to ‘Best in Class’ Success

many_hats I wear multiple ‘hats’. I am an organizational consultant, a professor, and a student working on a second Ph.D. As I am writing this paper it is a special month for me as a professor and a student. It is the time of year when universities typically have their recognition ceremonies, honoring their students who have excelled in academics and community service. I am doubly honored to be able to see some of my own students receive recognition this month and to be receiving awards myself. Both experiences are the result of hard work and sacrifice.

The students who are … Continue Reading…


NBRI - Taking Your Business To Best In Class Success (6)
Posted in Customer Surveys White Papers, Downloads, Employee Surveys White Papers, Gaming & Hospitality Surveys White Papers, White Papers

Value in Surveys: Study Reveals That We Can Survey Anything

survey-character The value of survey research cuts across all industries and disciplines. It’s a tool for collecting information that can improve customer satisfaction, offer insight into a company product, pinpoint the mood of the voter and gauge public opinion on social issues. But definitive research for mainstream purposes isn’t the only use for surveys. Occasionally, surveys can be used for the downright bizarre and can come up with some, shall we say, unique results.

A recent survey conducted by Canadian researches sparked interest here at NBRI in some of the more off-beat surveys. The survey was timed to correspond with … Continue Reading…


NBRI - Survey Reveals That We Can Survey Anything (7)
Posted in Customer Surveys White Papers, Downloads, Employee Surveys White Papers, Market Research Surveys White Papers, Politial Research Surveys White Papers, White Papers

Customer Satisfaction: Would Your Customers Tip You?

delivery_man Super Bowl Sunday is known as one of the busiest days for pizza parlors nationwide. Pizza orders increase by 50 to 100% during the Super Bowl compared to a regular Sunday. Some of the large pizza parlors around the country even hold pep rallies to get their delivery people excited. The delivery people will be run ragged all over town, but hope to end the night with a lot of tip money in hand. In fact, while a typical tip for a pizza delivery is roughly $2, it has been reported that on Super Bowl Sunday, tips can rise to … Continue Reading…


NBRI - Would Your Customers Tip You (2)
Posted in Customer Surveys White Papers, Downloads, White Papers
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