When people choose your organization over others as the preferred place to work, your organization saves money through increased retention, makes money through increased productivity – as well as becomes more effective as the best of your job applicants choose to work for you. Due to these practical and financial consequences, being an Employer of Choice will continue to be important to organizations for a long time to come.
Our employee survey research has consistently shown that the degree of opportunity in the workplace affects employee attitudes and behaviors. Thus, opportunity plays a major role in becoming or remaining an … Continue Reading…
NBRI - Employer Of Choice - Opportunity (6)


People work with others to achieve common goals. Whether the organization is for profit, or non-profit – we typically accomplish more through the interaction with and assistance from other people.
From the receptionist at the front door to top executives, people want to be treated fairly. Trap: Understanding fairness can be challenging. An organizational policy can be viewed as fair by some and unfair by others.
Recently, we hear of companies laying-off employees at the mere anticipation of a market slow-down. Conversely, many employees have become so aggressive in promoting their careers that they “hop” from one company to another at nearly the speed of a video game.
The ultimate goal of a successful research study is to obtain honest feedback from all participants that can be translated into action to achieve optimal organizational growth and development. To achieve this, participants must be confident in the process, and the organization must trust the results.