Dr. Jan Stringer, Founder and CEO of the Dallas-based National Business Research Institute (NBRI), spoke to listeners of an audio conference held by Business and Legal Reports, Inc. The audio conference was titled "Employee Attitude Surveys in California: How to Learn What Workers Really Think And Drive Positive Change in Your Workplace".

Modern Healthcare magazine released its list of the "Largest Patient Satisfaction Firms". Among these firms was the Dallas-based National Business Research Institute, coming in at number five. The rankings were based on total number of patient satisfaction survey engagements in the healthcare industry in 2006.

For every reason to like a job, there may be an equal and opposite reason not to like it. In fact, there may be more than one reason. This statement may be playing fast and loose with Newton’s law of motion, but current research indicates that more people than ever before are dissatisfied with their jobs.

Repeat business from loyal customers plays a vital role in the success of most businesses. Customers are much more likely to return to your business if they are satisfied customers. Some businesses rely on common sense when deciding what will lead to customer satisfaction. . For example, it seems obvious that customers will want friendly, efficient, service. It seems logical that customers will want quality products and services at a good price. Right? Throw common sense out the window.