As of September 3, 2008, the average gasoline price in the United States was $3.69 (www.zfacts.com). Although the average gasoline price has dropped more than ten cents compared to the previous month, Americans are still feeling the strain at the pump. A recent political research study by the National Business Research Institute, Inc. (“NBRI”) shows that attitudes toward gasoline prices vary significantly by demographic group, such as Age, Gender, Annual Income, Level of Education, Marital Status, Political Party, Voter Registration Status, and State of Residence.