For Immediate Release – Addison, Texas, Sep. 30, 2009 - The National Business Research Institute, a world leader in survey research, today announced the promotion of Melissa Barba to Vice President of Research Consulting and Administration.

Known as multi-source feedback, multi-rater feedback, multi-source assessment, and the full-circle appraisal, 360 degree feedback has taken hold across America in organizations large and small.  In fact, research indicates that over 90% of Fortune 1000 companies use some type of multi-source feedback.

During World War II, the military used feedback from multiple sources to evaluate performance; businesses then began gathering feedback from multiple sources.  Although gathering feedback from multiple sources gained momentum throughout the 1990s, collecting and compiling feedback was time consuming and cumbersome using a paper system.  In this millennium, gathering feedback from multiple sources using web-based questionnaires has streamlined the process.