By now you should understand the basics of creating a survey. You should have objectives for your research and a list of questions that you want to ask. This type of research often drives mission critical decisions so it is important to get the previous steps right.
Now let’s begin our discussion on how to gather your data.
Paper, online, telephone, or in-person interviews?
Now is the time to consider your deployment options. Each method has its advantages and disadvantages. Often, deciding upon the method of deployment is easy since you may be constrained by such obstacles as the number … Continue Reading…
How To Conduct A Survey - Deploying the Survey (4)
Company A was the best of companies; Company B was the worst of companies. Both Company A and Company B recently conducted employee engagement surveys. These surveys enabled executives at each business to put their fingers on the pulse of their companies. Employee surveys are critical to business success. Research has shown repeatedly that the attitudes and behaviors of employees influence the attitudes and behaviors of customers. Executives from each company received two very different reports at the completion of the surveys.
Why aren’t your employees as happy as they were a few years ago? 
There is a lot of truth to the saying that you have to spend money to make money. Many Americans dream of having their own businesses, but the majority never follow through with that dream. Why? A lack of resources and opportunities? For many, yes, but another predominant reason is…