In 2012, social media is king – or so we’re told constantly by hundreds of sources. And, it’s true to a large degree – nearly all of your top customers are online, and they have a plethora of tools available to them for comparison shopping, evaluating you and your competitors, and socializing. You’ve probably already weighed the benefits of creating social media profiles for your business. If you’ve decided that now is the time for your business to get social, you need a roadmap for integrating social media marketing into your existing marketing campaigns and customer relations strategies.
5. Be … Continue Reading…
Regularly surveying customers is a common practice among successful companies. Customer research is a complicated process that requires an investment of time and money. Many companies outsource customer surveys to survey research firms for three reasons:
As gaming establishments have increased in number, so has the competition between them. As competition increases it becomes vital to a gaming establishment’s survival to gain an advantage over the competition in attracting customers. Just how can this be accomplished?
In the life cycle of organizations, employee behaviors need to evolve. Behaviors that are appropriate in the growth phase of a company must adapt to meet current and future needs. Such was the case in 2007 with Cobham Defense Systems in San Diego when I signed on as vice president of human resources. The company, now called Cobham Sensor Systems, manufactures sophisticated radio frequency and microwave devices for defense and homeland security arenas.