Survey Incentives: Response Rates and Data Quality

Offering incentives for a survey respondent’s time is one way to increase customer survey response rates. Some people feel a sense of civic duty when approached with a survey, and it is enough motivation for them to know their input will be used to help others. However, the use of a monetary or gift incentive has been proven to significantly increase response rates in many customer surveys. The question is not whether incentives will increase response rate percentages, as this remains true throughout many examples. Instead, what kind of effect does the incentive have on data quality? Are … Continue Reading…