Research Firm NBRI Gets to the Bottom of Why Customers Care
When Companies Roll Out the Customer Loyalty Survey, Profits Roll In
Oct. 19, 2006 – There may be no greater sign of customer loyalty than hundreds of consumers risking a parking ticket for a large yogurt.
It’s likely Hyekyung Hwang, owner of a Los Angeles-based frozen yogurt stand called Pinkberry, did her customer loyalty marketing research before taking her first order. The unassuming shop has a cult following and has become a media darling, simply by offering a low-calorie treat. According to a recent Los Angeles Times story, lines … Continue Reading…
NBRI - Why Customers Care (0)