Developing a questionnaire seems easy, right? Decide what you need to know, write a bunch of questions and get people to answer them. What you need to know, is that the responses people give are affected by the way you word each item or question. Many problems arise and much information is rendered useless because of inattention to the way items are worded during questionnaire design.
Item writing is affected by item wording (the term item is used because not all items on a questionnaire are questions). Questionnaire designers must consider the following: Does the item elicit information related … Continue Reading…
NBRI - Words, Words, Words (10)