USE CUSTOMER SERVICE SURVEYS TO BUILD CUSTOMER LOYALTY
A new customer costs six to seven times as much to acquire as maintaining an existing customer. When a customer contacts your firm for customer service, support, or assistance, their experience should increase their loyalty to your company, not run them off. Research shows that satisfied customers tell three friends, while angry customers may influence thousands to steer clear of your organization. Clearly, ensuring that hard-earned, loyal customers are treated well by your company is a business imperative for all organizations seeking to thrive in a consumer-driven world.
NBRI’s Customer Service Surveys provide quick wins for organizational performance and profitability. NBRI asks the right questions, applies our patented analytics to the data, and then tells you specifically what you need to do to improve your customer touch points, from sales to support.