Open-Ended Questions

Some clients want to ask one or more general, open-ended questions at the end of their survey. This can prove beneficial, especially when management drives the content of the survey without employee and/or customer input through pre-survey interviews. We often find that entire topics have been omitted from the survey that should have been included, and then, when the survey is over, we have no way of quantifying the comments received. Still, this qualitative data can be used to improve future surveys. When NBRI collects your survey data, comments from open-ended questions are key entered into survey comment reports, verbatim, or collected electronically, and presented in bound or electronic reports by department code.