Some Employee Surveys Fail to Make the Grade

NBRI Launches Campaign to Provide Fail-Safe Employee Surveys

PLANO, Texas – With a record number of Americans taking a dreary view of their jobs, the need for accurate employee satisfaction surveys has never been greater.

A February report released by The Conference Board – a market information company that also produces the Consumer Confidence Index – found that, for the first time ever, fewer than 50 percent of Americans were satisfied with their jobs. Young workers led the way with just 39 percent job satisfaction, followed by the 45-54-year-old age group, which has the second-lowest level of satisfaction at 45 percent.

The plummeting ratings underscore the need for companies to invest in the services of the National Business Research Institute, which announced today an upgraded method to insure that organizations avoid falling into the trap of deploying poor employee satisfaction surveys.

NBRI conducts employee satisfaction surveys that diagnose the root causes of job issues. Serving a long list of Fortune 500 clients, NBRI uses the latest psychological research methods and years of experience to differentiate their surveys from a growing number of poorly designed and deployed employee satisfaction surveys.

“With more and more employees showing an overall dissatisfaction with their jobs, it’s critical for organizations to take the first step to find out what problems lie beneath the surface,” said Dr. Jan West, founder and CEO of the Texas-based NBRI. “You must have a survey that employs the correct techniques. You don’t want your company suffering from the consequences of conducting a faulty employee survey.”

A poor employee survey can stand out in a number of ways. With good intentions, companies conduct employee surveys to uncover problems and act on them. Unfortunately, many companies will collect data, but not follow through with any action plans. When surveys are poorly structured or there is little action taken, they can have the complete opposite effect, leaving employees alienated and bitter.

Along with lack of follow-up, employee surveys may fail due to poor questionnaire design and faulty measurement techniques. The questionnaire often misses critical issues, failing to capture employer or managerial input on major areas of interest. And, measurement of the survey results must be accurate. Employing over 30 Organizational Psychologists, NBRI, which conducts approximately 1,500 surveys annually, meticulously scrutinizes and thoroughly tests data to maintain the highest standards in the survey research industry.

“Thousands of surveys are conducted each year, and for various reasons, many fail to accomplish their goals,” said West. “A well conducted employee survey creates positive change in the workplace by gauging employee attitudes and giving management the accurate data needed to correct any problems.”

About National Business Research Institute:

Based in Addison, Texas, NBRI conducts customer and employee research for thousands of clients, including Fortune 500 companies worldwide. NBRI survey instruments incorporate the highest levels of scientific psychological research. Established in 1982, NBRI is recognized as a leader and trusted provider of customer and employee surveys based upon proven scientific principles.


National Business Research Institute
2701 Dallas Parkway; Suite 650
Plano, Texas 75093