Developing the question database for your customer survey is the first and most important step in your survey research study. The example question template below provides a glimpse into the questions your customer survey might include.
Using the right customer survey questions will make or break your survey because the wording of the questions strongly influence the answer. NBRI knows customer survey question design and our surveys collect pure, clean data enabling us to make reliable recommendations to improve organizational performance.
Watch our Survey Design Video for more tips or compare vendors using our Survey Vendor Checklist to find the survey research provider that is right for you.
More Survey Design Tips
Here's a Survey Vendor Checklist to quickly compare vendor capabilities.Survey Vendor Checklist
Customer Satisfaction Survey Sample
Benchmarking your customer survey data provides you with hard, objective scores that are not subject to interpretation. Benchmarking scores provide your team with definitive customer information about differences between sales channels, service teams, demographics, organizations, industries, or any other grouping of survey data, and remains the only way to truly understand the meaning of survey scores. The National Business Research Institute (NBRI) houses the largest and highest quality customer survey Benchmarking database in the world!
Analysis & Strategy
Different types of customer data require different types of statistical analyses. NBRI provides clients with the analyses and action training to improve customer survey scores and thereby improve productivity and profitability. A doctoral level education in psychology and statistics is recommend when analyzing customer survey data. This expertise is a critical component of all scientific, psychological research, and the means by which NBRI provides dramatic organizational improvement to our clients with the use of customer surveys.
Our customer survey research process does not end at Questionnaire Design, or at the Analysis of the results. We provide action planning training to our clients so they are able to successfully implement a solution to improve the most important customer satisfaction issues facing their organization. NBRI helps you through the customer survey process of selecting the Questions, Deployment, Benchmarking, Analysis & Strategy, and Action Planning.