Customer Survey Questions

Developing the question database for your customer survey is the first and most important step in your survey research study. The example question template below provides a glimpse into the questions your customer survey might include.
Customer Survey Questions Using the right customer survey questions will make or break your survey because the wording of the questions strongly influence the answer. NBRI knows customer survey question design and our surveys collect pure, clean data enabling us to make reliable recommendations to improve organizational performance.

Watch our Survey Design Video for more tips or compare vendors using our Survey Vendor Checklist to find the survey research provider that is right for you.

Customer Satisfaction Survey Sample

My purchase orders are submitted using the:
My orders are processed in a timely manner.
My purchase orders are accurately processed.
ABC Company communications keep me well informed about the status of my orders.
The amount of communication I receive from ABC Company is:
ABC Company publishes a free monthly magazine called 'Updates.' At present, I am:
ABC Company personnel are friendly.
ABC Company personnel are responsive to my requests.
ABC Company personnel are knowledgeable.
ABC Company personnel are helpful.
ABC Company listens to its customers.
ABC Company is responsive to customer needs.
I have confidence in the ABC Company brand.
It is easy to do business with ABC Company.
ABC Company's services are good values.
ABC Company provides quality services.
ABC Company is a leader in its field.
Overall, I am satisfied with ABC Company.
I would recommend ABC Company to others.
If there is any issue on which you would like to comment, whether addressed by this survey or not, please use the space provided.


Benchmarking your customer survey data provides you with hard, objective scores that are not subject to interpretation. Benchmarking scores provide your team with definitive customer information about differences between sales channels, service teams, demographics, organizations, industries, or any other grouping of survey data, and remains the only way to truly understand the meaning of survey scores. The National Business Research Institute (NBRI) houses the largest and highest quality customer survey Benchmarking database in the world!

Analysis & Strategy

Different types of customer data require different types of statistical analyses. NBRI provides clients with the analyses and action training to improve customer survey scores and thereby improve productivity and profitability. A doctoral level education in psychology and statistics is recommend when analyzing customer survey data. This expertise is a critical component of all scientific, psychological research, and the means by which NBRI provides dramatic organizational improvement to our clients with the use of customer surveys.

Action Planning

Our customer survey research process does not end at Questionnaire Design, or at the Analysis of the results. We provide action planning training to our clients so they are able to successfully implement a solution to improve the most important customer satisfaction issues facing their organization. NBRI helps you through the customer survey process of selecting the Questions, Deployment, Benchmarking, Analysis & Strategy, and Action Planning.