What is a SWOT analysis?

The normative data scale ranges from 1 to 100. This scale is divided into four quartiles:  Strengths, Opportunities, Weaknesses, and Threats. The SWOT Analysis is performed at the Topic level and enables you to immediately understand how the various topics are performing. The categories are further defined below:

  • The Strength Category includes topics with normative scores between the 75th and 100th percentiles. Those with scores at or above the 90th percentile are considered Best in Class performers. Those with scores between the 75th and 89th percentiles are at or above Stretch Performance.
  • The Opportunity Category includes topics with normative scores between the 50th and 74th percentiles.
  • The Weakness Category includes topics with normative scores between the 25th and 49th percentiles.
  • The Threat Category includes topics with normative scores between the 1st and 24th percentiles.

A SWOT Analysis should also be conducted at the Item (question) level.