What is a SWOT analysis?

The benchmarking scale ranges from 1 to 100. This scale is divided into four quartiles:  Strengths, Opportunities, Weaknesses, and Threats. The SWOT Analysis is performed at the topic and question levels and enables you to immediately understand performance levels. The categories are further defined below:

  • The Strength Category includes benchmarking scores between the 75th and 100th percentiles. Those with scores at or above the 90th percentile are considered Best in Class performers. Those with scores between the 75th and 89th percentiles are at or above Stretch Performance.
  • The Opportunity Category includes benchmarking scores between the 50th and 74th percentiles.
  • The Weakness Category includes benchmarking scores between the 25th and 49th percentiles.
  • The Threat Category includes benchmarking scores between the 1st and 24th percentiles.