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How To Conduct Market Research For Small Businesses?

The first step is to have a well-defined goal for the research so you know what you want to accomplish. Is there a need for your company to fill? Do…

How Long Should the Survey be?

It is recommended that you obtain all of the information needed at one time. Using items that are short, concise, clearly written statements that get right to the point will…

How is NBRI Different From Survey Monkey?

NBRI is a full service survey research firm. Survey Monkey is a do it yourself survey meant to save money. It is easy to underestimate the complexity of conducting a…

What Kind of Action Planning Support do you Provide?

At NBRI the survey research process does not end at data collection, analysis, or reporting. The survey research process continues through taking action on the findings and implementing company-wide solutions.…

Are There Best Practices in Survey Research?

Feedback from customers and employees entails the accurate measurement, analysis, and reporting of human thinking:  those often messy and mysterious psychological constructs of attitude, opinion, and belief that cause human…

I’m Interested in Conducting Market Research, What do I Need to Know?

Organizations are often in such a hurry to move a product/service to market, they can rush the data collection process. As a result, they end up with collecting data that…

Can the Integrity of a Customer Survey be Impacted by Self-Administration?

Oh yes indeed!  Let’s take some lessons from a case study. An organization in the travel industry had outstanding reviews from all its clients on its self-administered customer surveys. Customer…

What Types of Reports Will I Receive?

NBRI provides a variety of reports including data reports, comment reports, raw data files, executive summaries, and results presentations.  Standardized report formats enable management to easily move from one report…

Does NBRI assist with question development?

Absolutely!  You will work directly with an NBRI Organizational Psychologist (Ph.D. level) to review the goals and objectives for your study and to determine the most appropriate normative questions for…

Which Survey Methodology is Right for Me? Online, Telephone, or Paper?

NBRI considers a number of factors in recommending a research methodology.  Of course we will review the availability of email addresses, telephone numbers, and physical mailing addresses.  We also examine…