The survey and all communication pieces should be branded for your organization. Each survey recipient should receive an Announcement email. Sending an announcement will boost response rates, allow bounced email addresses to be corrected, and ensure that all emails are delivered properly prior to deployment. Next, each survey recipient should receive an Invitation email with a link to the survey. All the respondents need do is click on the link to open the survey. Only non-respondents should receive a reminder email and up to three reminders should be sent to non-respondents. The survey should allow respondents to save responses and return at a later date to complete the survey.