Guest Service Survey Questions

Developing the question database for your guest service survey is the first and most important step in your survey research study. The example question template below provides a glimpse into the questions your guest service survey might include.
Guest Service Survey Questions Using the right guest service survey questions will make or break your survey because the wording of the questions strongly influence the answer. NBRI knows guest service survey question design and our surveys collect pure, clean data enabling us to make reliable recommendations to improve organizational performance.

Watch our Survey Design Video for more tips or compare vendors using our Survey Vendor Checklist to find the survey research provider that is right for you.

Guest Service Survey Sample

Hotel Check In
Friendliness & Helpfulness of Our Staff.
Your Wait Time for Service.
Hotel Check Out
Friendliness & Helpfulness of Our Staff.
Your Wait Time for Service.
Cleanliness of Your Room
Table Games
Friendliness & Helpfulness of Our Staff.
Casino Cashiers
Friendliness & Helpfulness of Our Staff.
Your Wait Time for Service.
Cocktail Servers
Friendliness & Helpfulness of Our Staff.
Your Wait Time for Service.
General [Property Name] Questions
I would recommend the [Property Name] to others.
I will visit the [Property Name] again.
Your overall impression of the [Property Name].


Benchmarking your guest service survey data provides you with hard, objective scores that are not subject to interpretation. Benchmarking scores provide your team with definitive guest service information about differences between sales channels, service teams, demographics, organizations, industries, or any other grouping of survey data, and remains the only way to truly understand the meaning of survey scores. The National Business Research Institute (NBRI) houses the largest and highest quality guest service survey Benchmarking database in the world!

Analysis & Strategy

Different types of guest service data require different types of statistical analyses. NBRI provides clients with the analyses and action training to improve guest service survey scores and thereby improve productivity and profitability. A doctoral level education in psychology and statistics is recommend when analyzing guest service survey data. This expertise is a critical component of all scientific, psychological research, and the means by which NBRI provides dramatic organizational improvement to our clients with the use of guest service surveys.

Action Planning

Our guest service survey research process does not end at Questionnaire Design, or at the Analysis of the results. We provide action planning training to our clients so they are able to successfully implement a solution to improve the most important guest service satisfaction issues facing their organization. NBRI helps you through the guest service survey process of selecting the Questions, Deployment, Benchmarking, Analysis & Strategy, and Action Planning.