Market Research Survey Questions

Developing the question database for your market research survey is the first and most important step in your survey research study. The example question template below provides a glimpse into the questions your market research survey might include.
Market Research Survey Questions Using the right market research survey questions will make or break your survey because the wording of the questions strongly influence the answer. NBRI knows market research survey question design and our surveys collect pure, clean data enabling us to make reliable recommendations to improve organizational performance.

Watch our Survey Design Video for more tips or compare vendors using our Survey Vendor Checklist to find the survey research provider that is right for you.

Market Research Survey Sample - Business to Business (B2B)

How many people are employed by your company at your location?
My company purchases its office supplies from:
Our choice of office supply vendor(s) is primarily driven by:
My company tends to order office supplies approximately:
An order for office supplies is triggered when:
The amount of supplies we have on hand is typically:
Our current ordering system ensures we order the correct materials.
Monitoring the stock of office supplies takes an appropriate amount of time.
Over the past year, my company has frequently run out of office supplies.
Our company would pay more for flexible, just-in-time shipping of office supplies.
Our current ordering system could be improved.
Using a smartphone to scan a barcode/UPC to order supplies would be more convenient than our current method of ordering.
I would like a reordering system that would allow me to use a smartphone to scan barcodes/UPC of desired products.

Market Research Survey Sample - Business to Consumer (B2C)

In a typical week, I dine out approximately:
When I dine out, I tend to eat:
When I select a restaurant, I tend to chose:
The total amount I spend on food for one person tends to be:
Most of the restaurants you eat at tend to be how many miles from your home/work?
Please rank the attributes that are most important to you when considering a new restaurant from 1 (most important) to 6 (least important):
When dining out, I tend to order food that is difficult to cook at home.
I tend to order the same dish at my favorite restaurants.
I would rather order at the counter than at my table.
I would sacrifice the privacy of my seating to have faster service.
I dislike using plastic silverware.
I prefer an 'open kitchen' concept, where patrons can see the kitchen from their table.
The quality of a restaurant's food is more important than the quality of their service.
I like restaurants that are decorated in a specific theme.
I am sensitive to the noise level in a restaurant.


Benchmarking your market research survey data provides you with hard, objective scores that are not subject to interpretation. Benchmarking scores provide your team with definitive market research information about differences between sales channels, service teams, demographics, organizations, industries, or any other grouping of survey data, and remains the only way to truly understand the meaning of survey scores. The National Business Research Institute (NBRI) houses the largest and highest quality market research survey Benchmarking database in the world!

Analysis & Strategy

Different types of market research data require different types of statistical analyses. NBRI provides clients with the analyses and action training to improve market research survey scores and thereby improve productivity and profitability. A doctoral level education in psychology and statistics is recommend when analyzing market research survey data. This expertise is a critical component of all scientific, psychological research, and the means by which NBRI provides dramatic organizational improvement to our clients with the use of market research surveys.

Action Planning

Our market research survey research process does not end at Questionnaire Design, or at the Analysis of the results. We provide action planning training to our clients so they are able to successfully implement a solution to improve the most important market research questions facing their organization. NBRI helps you through the market research survey process of selecting the Questions, Deployment, Benchmarking, Analysis & Strategy, and Action Planning.