Newsletter on NBRI

How NBRI Uses Benchmarking to Strengthen Your Competitive Edge

Fri, 01 May 2026 00:00:00 +0000

It’s springtime, and we’ve been reflecting on the value benchmarking brings to our clients.

With 42 years of research and benchmarks across many industries, NBRI has built a powerful database of comparative data that helps organizations make confident, data-driven decisions. This resource gives clients valuable perspective that internal data alone often can’t provide.

Benchmarking matters because it allows you to:

See where you stand relative to your industry peers
Identify strengths that differentiate your organization
Spot vulnerabilities early before they impact performance
Prioritize improvements based on what drives competitive advantage
Track progress over time with clear, measurable targets

When you can compare your results to thousands of organizations across industries, you gain clarity that helps guide smarter decisions.

Choosing the Right Method for the Right Audience

Sun, 01 Feb 2026 00:00:00 +0000

Why the Right Methodology Matters More Than Ever

At NBRI, we believe a survey is only as strong as the methodology behind it. That’s why we never take a one-size-fits-all approach. Every organization has its own communication style, operational realities, and customer dynamics—and your survey methodology should reflect that.

We evaluate your audience and objectives to recommend the approach that delivers the highest response rates and most reliable insights. As part of this process, our proprietary method helps us identify and refine the messaging that resonates most with your workforce and customers, ensuring every outreach is optimized for engagement. Seniority-based or traditional workforces and customers often engage more effectively with paper surveys, while digitally native environments gravitate toward online formats. These distinctions matter—and honoring them ensures every voice is heard.

Why Connection and Communication Define Today's Best Leaders

Wed, 01 Oct 2025 00:00:00 +0000

What Drives Successful Leadership in 2025?

It’s not just strategic thinking, AI fluency, or digital transformation. According to the latest HR Trends 2025 report, the real drivers of leadership success are the fundamentals: connection, communication, and trust.

These qualities consistently rise to the top—and they’re exactly what long-time NBRI clients like Rain Bird Corporation have focused on for years.

For over a decade, Rain Bird has partnered with NBRI to measure and act on employee feedback across the organization. Even as the business landscape evolves, they continue to perform at a high level, consistently benchmarking in the top quartile. Their success reflects leadership stability, operational focus, and a deep commitment to workforce engagement.

Transforming Feedback Into Strategy: NBRI's Reporting & Analysis Suite

Tue, 01 Jul 2025 00:00:00 +0000

NBRI Survey Reporting and Analysis Services

At NBRI, we offer a comprehensive suite of survey reporting and analysis services designed to deliver valuable insights and actionable intelligence. Our tailored reports empower organizations to make informed decisions, enhance performance, and drive strategic success.

Survey Data Reports

Gain a clear, data-driven overview of your survey results. These reports summarize structured data—such as numerical ratings and trends, making it easy to identify key patterns and areas for improvement.

Turning Survey Results Into Action: Lessons From a 10-Year Client Partnership

Thu, 01 May 2025 00:00:00 +0000

Client Q&A: Family & Nursing Care

10 Year Client | Employee and Customer Surveys

Why did you choose NBRI for your survey research solutions?

As we grew, we couldn’t manage conducting in-house surveys any longer so we were looking for legitimacy from a third party that could help interpret questions and provide benchmarking reports.

Being in the home care industry, how important is it to conduct employee/customer surveys?

I believe it’s important to conduct this research in every industry. It’s a unique and personal part of our client’s life to trust caregivers going into their homes, it’s an expensive and big investment. Not only is surveying clients important, so is surveying caregivers.

Unlocking Deeper Insights With AI-Powered Text Analysis

Sat, 01 Mar 2025 00:00:00 +0000

Traditional surveys rely on numerical data, but open-ended comments provide rich, unstructured insights into customer and employee sentiment. NBRI’s AI-driven text analysis deciphers this feedback to reveal key trends and actionable intelligence.

AI-Powered Sentiment Analysis

Our AI classifies survey responses as Positive, Negative, Neutral, or Mixed, assigning sentiment scores to track emotional shifts over time. This enables businesses to address concerns, reinforce positive experiences, and refine engagement strategies.

Theme and Trend Identification

Our AI extracts recurring themes from survey data, revealing what matters most to employees and customers. Whether it’s leadership effectiveness, workplace culture, or product satisfaction, this analysis highlights emerging trends that might otherwise go unnoticed.

Innovation Meets Insight: Enhancing the Survey Experience

Wed, 01 Jan 2025 00:00:00 +0000

Innovations in Data Collection

We’re excited to announce a new enhancement to our online survey capabilities! In addition to our standard data collection methods—online, telephone, and paper surveys—we now offer the option to use QR codes for your surveys. This innovative feature makes it easier for participants to access and complete surveys, providing a seamless and efficient way to capture valuable respondent feedback.

Surveying Our Clients

At NBRI, we practice what we preach by conducting surveys with our clients to ensure we continuously provide exceptional service. During your engagement with us, you’ll receive two surveys: one at the Design Phase Completion and another after the overall study is completed. Both surveys evaluate key areas, including Project Management, Organizational Psychologist Consulting, and NBRI as a whole.

How Real-Time Feedback Helps Organizations Improve Faster

Sun, 01 Sep 2024 00:00:00 +0000

Welcome!

We’re excited to introduce this monthly update as a way to stay connected with you, our valued clients. Each edition will highlight things like our capabilities, case studies and our team members who work diligently behind the scenes to deliver the insights you rely on. Our goal is to provide you with insights into the tools you can use to drive real results for your business and the team members that can help. Thank you for being part of our journey!