Customer Survey Company

Need Help Measuring and Improving Customer Satisfaction and Loyalty?

  • We identify the factors that produce more sales for your business.
  • Understand the Root Causes of your customers' buying behavior.
  • Implement our recommendations to improve your financial performance.
Customer Survey Company

The relationship between customer satisfaction and financial performance is both direct and indirect. Satisfied customers impact profits directly through their willingness to remain customers for a longer period of time, purchase more during that time, and pay slightly higher prices for what they perceive as a premium product. Moreover, satisfied customers are also likely to be lower-maintenance customers, requiring fewer resources to serve, thereby indirectly decreasing the costs associated with service.

At NBRI, survey research isn’t just what we do. It’s part of who we are. From the very inception of our business in 1982, we’ve seen ourselves as far more than a survey research provider. Our goal is to be a valuable partner to your company, helping you make better decisions through the research we provide.

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How We Work

NBRI builds a complete custom solution for each Client while using high-quality, standardized and validated survey instruments and processes. NBRI provides the survey questions you need to achieve your goals and objectives, the translations and deployment methods needed to reach the various factions of your populations, and the demographic segregations needed for meaningful analyses. Our analytics provide Clients with deep insights that are consistently overlooked by other providers and are simply not possible with software programs. Working in consultation with NBRI professionals, your survey research is handled smoothly, easily, and flawlessly. We are keenly aware of the high visibility of all of our research studies, and it is NBRI that is the safe choice, the best choice for seamless, best in class, survey research.


NBRI is the most trusted name in survey research. Since 1982, companies all across the globe have trusted NBRI to deliver research solutions. NBRI delivers an Action Process and Root Cause Analysis that improves company performance by improving employee engagement, customer satisfaction, intent to return, and other key metrics. This combination provides the highest return on investment from survey research.

NBRI clients also benefit from NBRI's extensive benchmarking database. This allows an objective comparison against your competitors in your specific market segment. Over 10.5 billion opinions from every industry and every vertical market makes NBRI's benchmarking database the largest and highest quality in the world!

ClearPath Feedback Management

No two surveys are alike any more than the challenges of two different businesses. Through consultation and expertise we design your survey to collect meaningful data you can act upon with confidence. Our survey services include:

  • ClearPath Research: NBRI's hallmark of Scientific, Psychological Research is second to none in the Survey Research Industry for the highest quality methods, principles, and data!
  • ClearPath Benchmarking: NBRI provides clear, consistent scores across multiple studies so clients always know where they stand across departments, business units, organizations, industries, continents, and cultures!
  • ClearPath Analytics: NBRI's proprietary, inferential statistical analyses provide clear, concise marching orders; those 3 to 5 issues that will result in the greatest, immediate improvement within the organization!
  • ClearPath Synergy: NBRI provides Employee Surveys, Customer Surveys, and Market Research. Each feedback system is created, deployed, analyzed, and acted upon in concert with all others!
  • ClearPath Action: NBRI's proprietary Best Practice for acting upon feedback. Responsibilities are shared across the organization, involving employees at all levels in problem-solving and solution implementation.
  • ClearPath Financial: Every Client's 'bottom line' is always our 'bottom line.' Our studies routinely provide ROI many times more than the cost of our studies.

Custom designed surveys with validated questions

NBRI designs your customer survey so you can make good decisions and avoid bad ones. Our expertise takes the guesswork out of improving your organization.

Benchmark against your industry and trends over time

The team at NBRI empowers you with the information needed to understand and compare the performance of your customers across channels, business units, organizations, industries, continents, and cultures!

Detailed reports of your results

Reports include: demographic segregations benchmarked against your industry, verbatim responses to open-ended customer comment questions, and an Executive Summary with recommended corrective actions.

Multiple deployment options available

We can deploy your customer survey by paper, telephone, or online. Our team of experts chooses the correct combination of deployment methods to obtain valid data for all segregations of the populations under study.

Smart software for sentiment analysis of comments

Our cutting edge software analyzes your qualitative open-ended customer survey comment responses and provides you with recommendations for future quantitative survey questions.

Results presentations delivered by our Ph.D.s

An experienced consultant with a Ph.D. presents the results of your customer survey via live webinar or in-person onsite, answering any questions regarding recommended next steps.

Scientific research from organizational psychologists

NBRI's hallmark of Scientific, Psychological Research is second to none in the Customer Survey Research Industry for the highest quality methods, principles, and data.

Complete support of 35 languages

We deploy and analyze your customer survey data in 35 different languages, including English, Spanish, French, German, Italian, Russian, Portuguese, Arabic, Mandarin Chinese, Simplified Chinese, and Japanese.

Action planning for financial improvement

Know what to do with the data collected from your customer survey. NBRI’s deep analytics provide the information needed to improve the performance of your organization.

Centralized Feedback Management

Obtain clear, consistent data, benchmarking, and action planning across multiple customer studies to enable real improvement in your business. We help you make sense of all the noise and realize the greatest return on investment.