Step 1: The first and most important step in any research study is the development of the Question Database.
Step 2: Deployment method? Will the study be conducted Online, by Telephone, with Paper surveys, or a combination?
Step 3: How will you judge your scores after the data is collected? The answer is benchmarking. Benchmarking is the only means to objectively know if a score is high or low, good or bad.
Step 4: The correct analytics must be run to know what actions to take to improve your organization. Valid Data with ACTION moves mountains!