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Customer, Employee, and Market Research Surveys.

Improve your business in the shortest time possible with satisfied customers, engaged employees, and keen market insights. We turn data into real results.

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Trusted by thousands of businesses since 1982

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Ask the right people the right questions

Get feedback that drives success. Our platform delivers creative solutions and big dividends.

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Full-Service

Step-by-step feedback management

Superior questions, deep analyses of powerful data, in-depth reports, and next steps to achieve your goals.

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Why NBRI
Why NBRI

Industry leaders in survey research

For over 40 years, NBRI’s best practices in customer, employee, and market research have led the industry. NBRI is the standard of excellence. Our deep industry knowledge means breakthrough insights for you.

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Solutions for every need

When your actions are in sync with customer, employee, and market demands, your business booms
Customer Satisfaction Surveys

Customers come to you with expectations — and the bar is high. Gauge if you’re meeting needs with your services and products. Increase customer retention, willingness to recommend, share of wallet, and spend.

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Onboarding Surveys

New employees are anxious to adjust to their new position and learn the ropes. Gauge the effectiveness of your current onboarding program with onboarding surveys.

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Customer Service Surveys

Great customer service can change a “no” into a “yes.” Learn what your customers love about you and how to enhance it. Identify areas for improvement to build happier customers and better buzz.

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Employee Engagement Surveys

Measure the extent to which employees are passionate about their work and emotionally committed to their co-workers and company.

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Customer Pulse Surveys

Find out what each customer thinks about your company and product or service. Get real-time spot checks of customer touchpoints to discover and address issues right away.

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Employee Pulse Surveys

Take your organization’s pulse with short, frequent surveys. Employee pulse surveys deliver a steady stream of data about employee attitudes, opinions, and beliefs.

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Market Research Surveys

Reach your target market within minutes. Understand real-time customer needs to maintain a competitive advantage.

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Diversity, Equity, and Inclusion Surveys

Create a diverse and inclusive workplace. Understand how your employees experience your company culture. Make sure everyone feels welcome and valued.

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Employee Satisfaction Surveys

Foster increased productivity and engagement by identifying and addressing the root causes of employee satisfaction.

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Gaming and Hospitality Surveys

Learn why guests are sticking around — and leaving. Show patrons you care while learning how (and where) to improve the guest experience.

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Lost Customer Surveys

It happens, but you can turn things around by learning why people are leaving. Customer loss surveys uncover the main reasons you’re losing business, which competitors are getting your customers, and what you need to change.

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360-Degree Feedback Surveys

Improve management style, culture, and identify training needs. Quickly evaluate performance with 360-degree surveys.

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Healthcare Surveys

Track the employee, doctor, and patient experiences. Ensure you’re meeting the needs of the people you serve.

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Employee Exit Interview Surveys

Dramatically reduce employee turnover! Gain unique insights from employees who have chosen to leave the organization.

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Political Research Surveys

Success comes from knowing how people will vote before they vote and addressing those who need persuading. Predict electoral outcomes with pre-election voter feedback.

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Real science, real results

Effortless Design + Deployment

Our survey designs drive maximum participation. Your deployment will gather pure, clean, valid data that truly represents the thinking of your target audience.

Analytics + Reporting

Deep analytics like random forest, stepwise linear regressions, and AI-assisted text analytics uncover what's working (and what isn't). You'll know exactly what your audience is thinking and why.

Data-Driven Consulting

We turn information into a plan of action for long-term success and growth in your business.

Trusted Excellence Since 1982

See why companies love NBRI

At NBRI, you are our priority. See why thousands of the world's largest brands entrust their research to NBRI year after year. View all testimonials
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“I am extremely happy with the quick response and help from our NBRI research consultants. I don't always know exactly how to get the data I am looking for, but NBRI does a very good job of listening and providing fantastic recommendations for us. I feel like NBRI has our best interests at heart.”
April S.Marketing Analyst
“What do you like most about NBRI? Friendly staff and timeliness of response.”
Sara S.Director, Research and Development
“What do you like most about NBRI? The availability of the project manager, and NBRI's willingness to work with the customer to ensure the expected service is provided.”
Jackie P.-C.Team Leader
“You do such a fast and flawless job every time I ask for assistance. Thanks so much!”
Alice K.Employee Development Manager
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The latest from NBRI

Blog Posts Customer Survey White Papers Employee Survey White Papers Press Releases
Measuring and Improving Customer Experience to Increase Profits banner

Customer Surveys

Measuring and Improving Customer Experience to Increase Profits

Business executives and managers understand that happy customers are the key to strong profits, so it follows that the...

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The Truth about Employee Engagement Surveys banner

Employee Surveys

The Truth about Employee Engagement Surveys

Some employees view employee engagement surveys with irritation and skepticism. Employees must take time from their busy...

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How to Plan the Right Time to Conduct Market Research banner

Market Research Surveys

How to Plan the Right Time to Conduct Market Research

Without market research, it would be nearly impossible to successfully grow a business. Market research survey(s) obtain...

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From Startup to Expansion: Key Strategies for Business Growth

Business growth requires different strategies depending on the stage of development. Each phase presents unique...

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Identifying Key Drivers of Customer Loyalty to Enhance Revenue Growth banner
Identifying Key Drivers of Customer Loyalty to Enhance Revenue Growth

In today’s competitive business landscape, customer loyalty is more critical than ever. Loyal customers not only...

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10 Factors That Affect Customer Satisfaction banner
10 Factors That Affect Customer Satisfaction

There’s more to customer satisfaction than customer service. The most pleasant experience with a person can’t make up...

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Engaged Employees: Your Secret Weapon in Customer Satisfaction banner
Engaged Employees: Your Secret Weapon in Customer Satisfaction

Engaged employees are the linchpin of transformative customer service, fueling every interaction with their fervor and...

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Effective Methods to Improve Employee Engagement and Productivity banner
Effective Methods to Improve Employee Engagement and Productivity

The business environment is extremely fast-paced, now more than ever. Organizations are constantly seeking ways to...

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The Importance of the Annual Employee Survey banner
The Importance of the Annual Employee Survey

‘Engagement is a leading buzzword in today’s corporate environment. Seventy-eight percent of business leaders say it is...

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NBRI Proud to Be Named a Top 10 Employee Experience Services Provider banner
NBRI Proud to Be Named a Top 10 Employee Experience Services Provider

The National Business Research Institute (NBRI) is pleased to announce that it has been recognized by HR Tech Outlook as...

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Rain Bird Receives the NBRI Circle of Excellence Award for the 3rd Year banner
Rain Bird Receives the NBRI Circle of Excellence Award for the 3rd Year

The National Business Research Institute (NBRI) is pleased to confer the distinction of Employee Excellence upon Rain...

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NBRI Recognizes CK Franchising for Commitment to Customer Engagement banner
NBRI Recognizes CK Franchising for Commitment to Customer Engagement

The National Business Research Institute (NBRI) is pleased to confer the distinction of Customer Excellence upon CK...

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We handle it all, from survey creation and in-depth reporting to turning the research into real benefits for you. Tell us what you need, and we’ll deliver.

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Still not sure?

NBRI surveys give businesses a competitive edge, forming a clear path to profit improvement. Reach out today for more information — we are here to help.