Americans love to gamble, there’s no doubt about that. Americans spent nearly $35 billion at casinos in 2010, which was an increase over 2009. Cities are lining up to open new casinos; The Hollywood Casino, in Kansas City, Mo., is scheduled to open very soon. There is a proposed casino project in New York City that, if approved, would call for a $4 billion casino to be erected. Many states are struggling with budget woes from the recession and need money to keep state programs, and their constituents are ready to give them the money via tax revenues from … Continue Reading…
The State of Casino Gaming
Posted in Gaming & Hospitality Surveys
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Employee Engagement: Leading by Example
Many companies have begun employee engagement initiatives, realizing that employees who are engaged at work will perform at higher levels and accomplish more. But there is no universal solution to drive employee engagement through the ceiling. It takes a commitment from the entire organization – starting at the top.
Decision makers in your company have reached their position for a reason, they’re leaders. A good manager will lead by example, and their staff will strive to meet the boss’s expectations. However, if a manager is cutting corners, taking long lunches, or spreading negative sentiment, their employees will also follow suit. … Continue Reading…
Posted in Employee Surveys
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Surveys: Do You Need an Expert?
Nearly every business at some point will make the decision to deploy a survey. It can be a survey of their employees, or their customers, either one. But many businesses will stumble into the pitfall of believing they can tackle this project by themselves. The size and weight of a survey project are often underestimated. When combined with other factors, there’s a high risk of failure by not using an outside expert. Going cheap on survey research is a surefire way to send your CFO’s lines spiraling into the red. So why should you use a qualified independent third party … Continue Reading…
Posted in Customer Surveys, Employee Surveys
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Why Do You Need Market Research
Market research is not an old technique; it can be traced back to the 1920’s when the radio industry began realizing the power of demographics. But even as recently as 15 years ago, companies could talk themselves into thinking that they didn’t need to conduct market research in order to reduce operating costs. But with the advent of the internet and the availability of anything, anywhere; thinking you don’t need market research isn’t just a poor decision, it’s a sure fire nosedive for your annual profits.
It’s important to initiate the market research process early in the product or service … Continue Reading…
Posted in Market Research
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Showing Employees Your Appreciation in the 21st Century
Employees want their contributions recognized by management – simply getting a paycheck isn’t enough. There often isn’t an immediate financial motivator for an employee to go above and beyond the call of duty. But if you foster a work environment that encourages and rewards great work, employees will be willing to go the extra mile for the company. Use these proven methods to make your company a great place to work.
Get Social!
(Almost) everyone loves to be acknowledged publically for their hard work, so spread the word. Don’t be afraid to write a blog post detailing what they do … Continue Reading…
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Employee Turnover’s Hidden Costs
Is Your Casino Meeting Guest Expectations?
Is Your Business Ready for Social Media?