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Using Root Cause Analyses to Customize Marketing Efforts by Location

Part of “10 Days of Downloads

It’s all about “Location, location, location!” We’re all familiar with this emphasis on location. We’ve heard it in relation to real estate and business location. In real estate, we know that much of the worth of a piece of property is determined by its location. One acre in a highly desirable and growing area can be more valuable than dozens in an undesirable area. When opening or relocating a business we know that the success of that business is largely determined by where it is.

David A. Wiseman, in an article published … Continue Reading…


Using Root Cause Analyses to Customize Marketing Efforts by Location (9)
Posted in Downloads, Gaming & Hospitality Surveys White Papers, White Papers

10 Days of Downloads

 NBRI’s continued success is dependent on our depth and breadth of knowledge and the ability to apply it. So, we are continually researching and learning in order to remain on the cutting edge of business research, and we’re happy to share what we’ve learned with you. In the spirit of learning and sharing, we’re excited to announce “10 Days of Downloads.” Starting today, we will add a new whitepaper daily to the list below. We’re writing about a range of organizational topics, including customer service and employee engagement. Best of all, they’re all available to you for free. Check back … Continue Reading…


Posted in Miscellaneous | Leave a comment

Understanding Gaming Industry Market Segments

Part of “10 Days of Downloads

 Over the past decade there has been phenomenal growth in total gaming and specifically in commercial casino gaming. According to the American Gaming Association, in a recent 10-year period total gaming revenues nearly doubled, going from $45.1 billion to $83.7 billion. Revenues from commercial casinos increased from $16.1 billion to $32.42 billion in one year alone.

To read the full whitepaper, free of charge, click download below.… Continue Reading…


Understanding Gaming Industry Market Segments (23)
Posted in Downloads, Gaming & Hospitality Surveys White Papers, White Papers

The Customer Satisfaction and Customer Loyalty Correlation

NBRIMaintaining customer loyalty is one of the most important, yet most difficult, aspects of any business. But before you can maintain customer loyalty, you first have to understand how to create customer loyalty.

Take a look at our Customer Loyalty Infographic to get up to speed on how important loyalty is. Look closely at the statistics and you will realize that you can earn a lot of money by making customers loyal to your business. The numbers are staggering: a 5% increase in customer retention can increase profits by 125%.
So, where do you start when it comes to building … Continue Reading…


Posted in Customer Surveys | Leave a comment

Get Our New E-Book, How to Conduct a Survey, Free

conduct a surveyWe’ve been conducting research for businesses for nearly 30 years. From employee engagement surveys to market research, NBRI has covered every inch of the survey data spectrum. As you can imagine, we’ve compiled a lot of benchmarking data and derived a lot of knowledge from it. Our motto is Research for Knowledge, Knowledge for Power, and what better way to empower than to share what we’ve learned?

Available to you now is our e-book, How to Conduct a Survey. Inside you’ll find many of the tips and insights researchers use to elicit the most useful responses during surveys. Sure, you … Continue Reading…


NBRI - How to Conduct a Survey Ebook (108)
Posted in Downloads, Ebooks
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