The Length of the Survey

NBRI surveys are typically 20 (customer surveys) to 125 (employee surveys) questions, including company logo, an opening paragraph, demographics, and instructions. More importantly, however, NBRItems© are short, concise, clearly written statements that get right to the point, producing actionable data. They take only seconds to rate, so 125 questions may be used in one survey and respondents will still be able to complete it in 20 minutes! It is very important that employees and customers are not asked to complete surveys that are too lengthy and that they are not asked to complete surveys too frequently (see best practices), but while you're collecting information, it is important to get all of the information that you need to make informed business decisions.