Survey Questions
The Good, the Bad, and the Ugly.
The wording of a survey question strongly influences
the answer! Look at the questions below that were
previously used by Fortune 500 companies! Data generated from
these questions, although it looks normal, is worse than worthless. It
is false and misleading without warning, causing management to
make multi-million dollar decisions based
on misinformation! See
if you can identify the problem(s) in each example below:
Survey question miswording can
lead to skewed data with little or no usefulness!
The Truth and Beauty of Standardized Survey Questions
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NBRItems© are statements, not
questions, with which respondents rate their
agreement or disagreement. This has proven to be the
most effective means of evaluating a wide range of
attitudes, opinions, and beliefs across a wide range of
variables. NBRItems© have
been tested on millions of people and are
now standardized, which
means fixed and unchanging. When
you use NBRItems©, you
are using the Official Universal Survey Questions of
the Survey Research Industry. This allows you to
compare your scores against others who have used the identical
questions. This is called benchmarking.
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Using NBRItems© & NBRI Norms© is
the most cost and time-effective method of benchmarking a large
number of organizational variables available
today. NBRItems© are written by psychologists, trained
in creating psychological tests (surveys) without the biasing effects
of wording inherent in surveys written by non-professionals. NBRItems© are
valid, reliable tools you can use with confidence to fully evaluate
the topics you select.
NBRItems© are ready to go! You will have no downtime waiting for pilot
tests, pretests, or field tests. It has all been done for you! We can
create a scientifically pure, customized
survey right now that specifically reflects
your organization and/or customer base by
selecting the standardized questions you need!
Go to Next Step: Normative Data.
"The customized NBRI survey was top quality and has provided valuable information."
Mel McCall
Sr.Vice President
Human Resources
CompUSA
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