Customer Survey White Papers
Integration of Employee, Customer, and Financial Data - A case
study is presented that discusses how employee satisfaction can drive customer satisfaction to
improve financial results. PDF
Proactive Use of Customer Surveys Increases Profits - Customer
surveys are a must for any organization that wishes to improve its profitability. Find out how the best
companies leverage well-designed surveys to increase their profits. PDF
Knowledge of Generational Differences Increases Gaming Profits - Learn
how generational differences affect gaming profitability and intent to return among various age
groups. PDF
Perceptions Equal Reality in Consumer Debt Counseling - Learn
how perceptions effect reality in a consumer debt counseling company and how these lessons can be applied to other
organizations. PDF
Understanding Gaming Player Development in Winners and Losers - Learn
how winners and losers evaluate gaming properties and determine how to keep them coming back by enhancing the environment in ways that are most
important to them. PDF
Using Science to Increase Intent to Return for Male and Female Gaming Customers - Learn
the differences between male and female gaming customers and how to retain these guests by focusing on the factors that are most important to
them. PDF
The Winning Employee-Customer Link - In
recent years, many in the academic and popular business press have grabbed hold of a very intuitive realization: positive work
attitudes and greater commitment and loyalty among employees all feed directly into greater customer satisfaction and
loyalty. Why? PDF
Conducting a Survey In-House vs. Outsourcing - This White Paper
discusses the advantages of outsourcing survey deployments rather than conducting them
in-house. PDF
Benchmarking with the Best in Class: NBRI Norms - This White Paper
discusses the strong value provided by utilizing NBRI Norms by assisting companies benchmark
against "best in class" competitors. PDF
Root Cause Analyses - To turn massive amounts of information into
action quickly and effectively, management needs to know the dominant, primary causal factors for the results of the study. The sole purpose of the root cause analyses is
to identify the smallest number of issues that can be shown to drive, control, or predict the largest number of issues within an
organization. PDF
Survey Incentives: Response Rates and Data Quality - Offering
incentives for a survey respondent's time is one way to increase survey response rates. What kind of effect does the incentive have on data quality? How much incentive do I need to include with my
survey for it to be effective? PDF
How Can We Benefit From Measuring Customer Dissatisfaction? - If
we take customer satisfaction scores and turn them upside down, we find what percent of customers are not pleased with the service they receive. This presents a
new way to improve the overall experience for our customers: Focus on the negative, with the sole purpose of arriving at the
positive. PDF
Keeping Your Customers - What
is it that makes your customer decide to purchase from you? Just as important though is another question: What is it that makes one of your customers STOP buying from
you? PDF
Patient Satisfaction Survey Should Focus on Meaningful Information - While
a patient satisfaction survey must be comprehensive, it should be short enough so that participation is
encouraged. PDF
Seven Habits of Successful Customer-Based Firms - What
makes a successful customer-based initiative tick? Over the last two decades, our consultants have spent countless hours helping companies in a wide range of industries
in their efforts to implement customer-based strategies. One of the most frequent questions we hear is: "What do successful customer-driven companies have in
common?" PDF
Why and How to Measure Customer Satisfaction - Most
companies say they believe in great customer service, but few set up a system to insure that they provide it. Delivering great service
takes both understanding what your customers want and a way to see that they
receive it. PDF
Measuring and Managing Customer Satisfaction - It takes
continuous effort to maintain high customer satisfaction levels. It goes on to define customer satisfaction, identifies important objectives of all customer satisfaction surveys, and
why the customer survey results are so important. PDF
Strengthen Working Relationships To Impact Your Business Outcomes - A case
study is presented where a bank utilized a customer survey to improve customer satisfaction which improved
profits. PDF
Don't Get Buried in Customer Data...Use It! - Don't blame
your CRM technology. Be smarter about collecting and using your data. It goes on to provide advice on how to use information about the individual customer and the average
customer in concert, and how to probe beneath customer preferences and behaviors to uncover the attitudes that provide a more solid understanding of
customer loyalty. PDF
How To Build Customer Loyalty in an Internet World - Customer
loyalty is too central to companies' fortunes to be ignored. And with technology so important in determining retention - or customer
disaffection, technology must be used properly. Via targeted, customer surveys, companies can start to measure and then influence customer
data. PDF
See what kinds of customer surveys these
white papers apply to.
|