Market Research Surveys
Assess your market and how to take advantage of it.
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Would you like a No Obligation Pricing Quotation for a Market Research Survey?
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Market Research -
A systematic, objective collection and analysis of data about a particular target market, competition, and/or environment.
Market Research Survey Case Study
A large nationally known farming equipment manufacturer who had engaged NBRI
for over a decade to conduct their employee and customer surveys wanted to know
if they could leverage their brand image to related products that were
manufactured by other suppliers. Could they buy and then resell these products
at a premium? Would consumers equate brand trust and their existing support
infrastructure with higher value? If so, how much higher value?
NBRI recommended its Standard Market Research Survey, customized for the
Client. The Client also chose to benchmark their survey results against the
NBRI Normative Database. The survey was deployed world-wide in 10 languages via
an online methodology. Enough responses were collected to insure a 99%
confidence level in the results. NBRI psychologists and statisticians then
benchmarked, analyzed, and reported on the research study.
The results of the study indicated that the Client could leverage the trust of
their brand and their existing support infrastructure to resell other products
at a significant premium. But, that this marketing strategy would only be
effective in the United States. Per NBRI recommendations, the Client scratched
their world-wide marketing plan, concentrated only on the United States and the
revenue began to flow. The Client's new marketing plan was successful and
potentially poor financial results in the rest of the world were avoided.
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NBRI market research surveys give you the precise information that you need to
make informed decisions about the product or service that you want to bring to
market. This increases your chances for a successful launch, designed to take
full advantage of the market, economic factors, and public opinion. A market
research survey will help you with all of the following and more:
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identify and then characterize your target market;
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determine the perfect price point between volume and profitability;
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find your competition's weak spots;
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find the right advertising medium.
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A market research survey can mean the difference between the survival and
failure of your new product or service.
The standard NBRI market research survey includes 25 questions covering 9
topics and may be customized to meet your organization's specific needs.
Standard Market Research Survey Topics
| Advertising |
Brand Awareness |
Brand Image |
| Competition |
Distribution |
Packaging |
| Price Point |
Product Features |
Target Market |
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Market Research White Papers
Market Research Survey Related Topics
How Can We Benefit From Measuring Customer Dissatisfaction? - Let's change
the way we look at customer satisfaction surveys. We have all read the
statistics about unhappy customers. You know the statistic: If I am happy I tell
three other people, but if I am unhappy, I tell nine. And if I am really unhappy
and leave, you now have to pay twice as much to get another customer just like
me. What can be done to benefit other customers?
Measuring and Managing Customer Satisfaction - Competitors
that are prospering in the new global economy recognize that measuring customer
satisfaction is key. Only by doing so can they hold on to the customers they
have and understand how to better attract new customers. The competitors who
will be successful recognize that customer satisfaction data obtained by a
customer survey is a critical strategic weapon that can bring increased market
share and increased profits.
Using Applied Science to Prevent Loss of Customers and Profits - Each
customer is an investment and represents hours of marketing efforts and
expenditures. Each customer lost represents an investment that is no longer
reaping dividends. Having customers, not
merely acquiring customers, is crucial for business
success.
View all Survey Resources from NBRI.
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