Political Research Surveys

Assess the political climate and learn how to improve business and government performance.

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Political Research - The analysis of social activity and behavior relating to systems of government.

Political Research Survey Case Study

A large aircraft manufacturer was considering moving its corporate offices to a city in northern Illinois. Before making any investments in the move, the company decided to evaluate the local political climate to judge the likelihood that the relocation would be welcomed by local residents and if any corporate tax breaks might be available.

NBRI was hired to conduct two surveys: one survey to evaluate the current political climate; then, if necessary, a follow up survey to judge the change after an information campaign was conducted to educate residents on the positive economic impact of moving the operation to their city.

The initial survey revealed that residents would be receptive to an influx of new jobs providing any negative impact to the community would be taken into consideration by our Client. However, the initial survey also revealed that local residents would not look favorably upon offering corporate tax breaks to entice our Client to move to their city. History indicated that therefore the city council would be unlikely to approve any corporate tax breaks to sweeten the deal.

The follow up survey revealed that there were no significant positive changes in attitudes after the information campaign.

As a result, the company asked us to conduct the same research in a city in north Texas. This research indicated that the move by our Client was favored by residents and that the likelihood of corporate tax breaks was high (which proved to be true). Our Client subsequently moved their corporate offices to the city in north Texas where they were welcomed with open arms by the residents and the local government.


NBRI political research surveys produce actionable information that you need to guide policy and make informed decisions. Staying informed of the political climate is imperative for your candidate or business to:

·

identify your political constituents;

·

sharpen the way you communicate your political vision;

·

measure local, state, federal, and global opinions;

·

understand the most effective strategy to combat your opponents.


A political research survey can mean the difference between survival and failure of a business or a candidate.

How Political Research Drives Organizational Performance

The standard NBRI political research survey includes 25 questions covering 9 topics and may be customized to meet your organization's specific needs.

Standard Political Research Survey Topics

Buying Habits Economic Factors Environmental Factors
Global Issues Government Satisfaction Income
Local/State Issues National Issues Party Preference

Political Research White Papers

Political Research Survey Related Topics

Employment Trends Give Workers a Shot of Confidence - The American worker is brimming with self-assurance, and there are a host of good reasons. Unemployment continues to be low at 4.5 percent, while opportunities continue to grow as technological advancements and a global economy opens new doors.

The most recent Employee Confidence Index released by recruiting and staffing agency Spherion showed that the majority of U.S. workers remained confident in their personal job situations. Coupled with a solid economy, workplace trends in most sectors have tended to favor the American worker, who has seen increased demand and competition for their services.

Surveys May Head Off Potential Suits - Bullying bosses are in the sights of a handful of legislators, who contend that employees should be allowed to sue their supervisors for being rude, abusive, obnoxious, or basically a combination of all three. At least four state legislatures - Vermont, New York, New Jersey and Washington - are considering bills that would allow employees to seek damages for having to endure an "abusive work environment."

View all Survey Resources from NBRI.



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