Customer loyalty means everything in the business world, and the formula for success doesn’t seem that difficult. While some companies have mastered the art, others lag behind. Predictability and performance may sound dull, but it keeps the customer coming back.
By Dr. Jan Stringer, Ph.D.
If the benefits of customer loyalty are ever fuzzy, skeptics only need to sit down and have a talk with the brass at Southwest Airlines and Harrah’s Entertainment.
These two are giants within their industries and are prime examples of companies that actively make customer loyalty the center of their business strategies. It’s a formula … Continue Reading…
NBRI - Implementing A Profitable Customer Loyalty Program (6)